WhatsApp is one of the most popular messaging apps in the world, with over 2 billion active users. As a result, it has become an attractive platform for businesses to reach out to their customers. In this article, you’ll learn how to run Whatsapp Ads On Facebook without stress.
Facebook which owns WhatsApp, has made it possible for businesses to advertise on the messaging platform through Facebook Ads. In this article, we’ll discuss how you can run WhatsApp ads on FB.
Running WhatsApp ads on Facebook can be a powerful way for businesses to connect with their customers and drive conversions.
By following the steps outlined in this article, you can create and launch your first WhatsApp Ad campaign on Facebook and start reaching out to your audience on one of the world’s most popular messaging platforms.
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Features Of Whatsapp Ads
WhatsApp ads have several features that make them an attractive option for businesses looking to reach their target audience. Here are some of the key features of WhatsApp ads;
- Reach a large audience
- Targeted advertising
- Multiple ad formats
- Click-to-Chat button
- Personalized messaging
- Easy automation
- Cost-effective
How To Run Whatsapp Ads On Facebook
Simply follow the steps below to get started.
- Create a Facebook Business Manager account
To start advertising on WhatsApp, you’ll need a Facebook Business Manager account. If you don’t already have one, you can create one by visiting business.facebook.com. Once you’ve created an account, you’ll need to add your Facebook page and WhatsApp account to your Business Manager.
- Create a WhatsApp Business account
To run WhatsApp ads on Facebook, you’ll need a WhatsApp Business account. This is different from a personal WhatsApp account and allows you to communicate with customers, automate your messages, and more.
To create a WhatsApp Business account, download the WhatsApp Business app from the App Store or Google Play Store and follow the instructions to set it up or go through this WhatsApp Business Account Article for simple set up
- Connect your WhatsApp Business account to Facebook
After creating your WhatsApp Business account, you’ll need to connect it to your Facebook Business Manager account. To do this, follow the steps below;
- Go to your Business Manager settings
- Click on “WhatsApp Accounts” under the “Accounts” tab
- Follow the onscreen instructions to link your WhatsApp Business account.
- Create a WhatsApp Ad campaign
Now that you’ve connected your WhatsApp Business account to Facebook, you’re ready to create your first WhatsApp Ad campaign. To do this, follow the steps below;
- Go to your Facebook Ads Manager and select “Create Campaign.”
- Choose your objective, such as “Messages” or “Conversions,”
- Set up your ad targeting, budget, and schedule.
- Design your WhatsApp Ad
When designing your WhatsApp Ad, you’ll need to choose the ad format and create your ad copy and creative. Facebook offers several ad formats for WhatsApp, including Single Image or Video ads, Carousel ads, and Collection ads. You can also choose from a variety of call-to-action buttons, such as “Send Message” or “Learn More.”
- Add a WhatsApp Click-to-Chat button
To encourage users to start a conversation with your business on WhatsApp, you can add a Click-to-Chat button to your ad. This button allows users to open a chat with your business directly from the ad. To add a Click-to-Chat button, select “Send WhatsApp Message” as your call-to-action button and enter your WhatsApp Business phone number.
- Review and launch your WhatsApp Ad campaign
Before launching your WhatsApp Ad campaign, make sure to review all of your settings and ad creative to ensure everything is accurate and meets Facebook’s advertising policies. Once you’re ready, click “Launch” to start your campaign.
- Monitor and optimize your WhatsApp Ad campaign
After launching your WhatsApp Ad campaign, it’s important to monitor its performance and make optimizations as needed. You can use Facebook’s Ads Manager to track metrics such as clicks, impressions, and conversions.
If you notice that your ad isn’t performing as well as you’d like, you can make changes to your ad creative, targeting, or budget to improve its effectiveness.
I believe this method to Run WhatsApp Ads On Facebook | Features Of WhatsApp Ads – WhatsApp Business Account is easy. If you have any questions, feel free to use the comment box below.
